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Marketing 101: Advice from Your Ever-Lovin’ Marketing Coach
Ever wonder why your message doesn’t resonate or your marketing doesn’t work? Chances are, you’ve missed an important step in the process of creating a winning marketing plan. Here’s how to do it...
View ArticleCreating Your Brand and Building a Strong Online Presence
Creating an effective brand helps you to stand out in a competitive marketplace – and no company does that better than Apple. From the outset, Apple successfully separated itself from the status quo by...
View ArticleThree Things to Avoid a Dry Spell
Keeping your pipeline full is an art and a science, in-and-of itself. What can Garrett members do to prevent or work through “a dry spell”? Garrett’s marketing coach, Marie Swift, tells you what you...
View ArticleHow to Be a Great Radio Show Guest
I love talk radio and apparently a lot of other Americans do too. I recently attended the National Association of Broadcasters 2012 Radio Show and came away excited about the current state of radio as...
View ArticleSocial Media Rules
There’s an art to using social media to build relationships and to amplify your voice. But tread carefully, friends; think twice before you hit “submit.” Oh the chest thumping, the spamming, the...
View ArticleHow to Get the Word Out and Grow Your Business in 2013
A goal without a plan is just a wish. And as financial planners, Garrett members know the value of planning. So why don’t more financial planners have written, viable marketing plans? Perhaps the task...
View ArticleUsing Credibility Marketing to Enhance Your Reputation and Build Buzz
Consumers are bombarded with massive quantities of advertising and marketing, most of which they discount, little of which they trust. In this tangled mess, you must stand out as different and better....
View ArticleSpeaking in Sound Bytes: 8 Tips to Help You Create a Winning Media Reply
As a member of the Garrett Planning Network, you have the option to receive media inquiries – commonly called “press requests” – from real journalists who are working on a story and in need of sources....
View ArticleThe Middle Market is Too Big
When people ask about your ideal client do you reply with “The Middle Market?” Or maybe you say, “People seeking hourly planning.” That sounds like a target, doesn’t it? Yes, the Middle Market is...
View ArticleMarketing Minute – Extra Effort, Extraordinary Results!
Exercise and fitness are extremely important parts of my life, and one gift that I received for the holidays is a FitBit, a bracelet that helps you track your daily activity, view trends and reach your...
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